IMOTO Blog

3D Showcase vs. 360 Video Walkthrough

May 14, 2020 2:00:00 PM / by IMOTO photo posted in Marketing, Social Media, Video, Realtors, infographic

0 Comments

Get the details on IMOTO's 3D products

With the demand for virtual viewings on the rise, you may be interested in using a 3D product to show your listing to potential buyers. IMOTO offers two 3D products: the 3D Showcase and the 360 Video Walkthrough. Both options are great for buyers who are looking for an interactive, yet virtual, viewing experience, but they have a few key differences.

To learn more about our 3D products, click here

Read More

Why Floor Plans Are Beneficial to your Real Estate Marketing Plan

Feb 14, 2020 12:00:00 PM / by IMOTO photo posted in Marketing, Social Media, Realtors, Real Estate Trends, Floor Plans

0 Comments

Read More

2020 Real Estate Photography Trends

Jan 15, 2020 12:00:00 PM / by IMOTO photo posted in Marketing, Social Media, Real Estate Trends, Tips & Tricks

0 Comments

High quality photography is now seen as a necessity for real estate professionals these days, but what else can we include in our marketing to maximize our reach? IMOTO has compiled the top rising real estate photography trends of 2020 and unsurprisingly, social media marketing is going to be huge for Realtors' success. Check out these 4 tips to use in your marketing: 

Read More

How Realtors Can Amp Their Instagram Marketing

Aug 6, 2019 9:15:25 AM / by IMOTO photo posted in Marketing, Social Media, Realtors, Real Estate Trends, Tips & Tricks

0 Comments

Are you currently using Instagram to your advantage? Instagram is a great social media platform for Realtors and Brokers, as it is a great way to showcase your listings through photography and other visual marketing content. Check out the tips below to take your Instagram marketing to the next level. 

Read More

Top 4 Social Media Trends that Realtors Need to Embrace

May 29, 2019 11:34:23 AM / by IMOTO photo posted in Marketing, Social Media, Video, Realtors

0 Comments

When it comes to engaging with your community and clients, social media is critical. However, it can be difficult for Realtors to navigate the ever-changing world of digital marketing - especially while trying to balance the day to day duties of your real estate career. To help keep you in the know, we've put together a list of the top 4 social media trends of the year. By following these 4 recommendations, you're sure to stay relevant to your community and clients! 

1. Try video products

Digital Video is increasing in popularity and becoming the new preferred advertising medium. With the convenience and ease of technology, our attention spans are shorter than ever. Research shows that compared to photo ads, video ads generate more engagement, views and shares - when they provide compelling and interesting content to the correct audience. Agents can utilize real estate video products or create their own video ads to promote their listings. Trending video products include traditional videos, drone videos, video walkthroughs, and slideshow videos.

Read More

Why Realtors Can Benefit From Using Videos on Social Media

May 29, 2019 10:51:51 AM / by IMOTO photo posted in Marketing, Social Media, Video, Realtors

0 Comments

Video is all the rage when it comes to social media marketing, and experts are raving about the benefits that it can have for brands and companies. But does this advantage also apply to real estate agents who are trying to promote their listings? The answer is yes! Let’s take a look at the top 3 reasons that Realtors should use video when promoting their listings on social media.

Read More

The Best Real Estate Marketing Products for Facebook and Instagram

May 13, 2019 3:24:56 PM / by IMOTO photo posted in Marketing, Twilight, Social Media, Drone, Video

0 Comments

Marketing your listing on social media can be incredibly beneficial. However, the world of Facebook and Instagram can be a little tricky to navigate. You may find yourself asking, “what products should I use to promote my listing on social media” or even “how do I use social media to market my listing?” If these thoughts have crossed your mind, then you are not alone! To help you and your fellow Realtors, we’ve put together a list of the top three real estate photography products that will make your listing look like a million bucks when you promote it on Facebook and Instagram.

Read More