With the demand for virtual viewings on the rise, you may be interested in using a 3D product to show your listing to potential buyers. IMOTO offers two 3D products: the 3D Showcase and the 360 Video Walkthrough. Both options are great for buyers who are looking for an interactive, yet virtual, viewing experience, but they have a few key differences.
To learn more about our 3D products, click here!
IMOTO is here to help you turn your open house, into a completely virtual experience. Our video products are designed to help you get potential buyers "in-the-door" without stepping a foot inside.
1. Only use a registered drone photographer. In order to fly a drone for commercial purposes, the drone operators must be licensed via the FAA. Under Part 107 guidelines, the drone operator must pass a Knowledge Test in order to receive their “Remote Pilot Certificate.” How come? It is illegal to knowingly hire someone who does not have the certificate…and while unlikely, the penalty can be severe (financial and jail time). Another risk is that you may be held liable for the drone operator even you do not fly the drone yourself. To avoid these risks, and to stay on the right side of the law, always use a registered drone pilot. Plus, they are typically more professional, produce higher quality products, understand safety, and are more likely to be insured.
When it comes to engaging with your community and clients, social media is critical. However, it can be difficult for Realtors to navigate the ever-changing world of digital marketing - especially while trying to balance the day to day duties of your real estate career. To help keep you in the know, we've put together a list of the top 4 social media trends of the year. By following these 4 recommendations, you're sure to stay relevant to your community and clients!
1. Try video products
Digital Video is increasing in popularity and becoming the new preferred advertising medium. With the convenience and ease of technology, our attention spans are shorter than ever. Research shows that compared to photo ads, video ads generate more engagement, views and shares - when they provide compelling and interesting content to the correct audience. Agents can utilize real estate video products or create their own video ads to promote their listings. Trending video products include traditional videos, drone videos, video walkthroughs, and slideshow videos.
Video is all the rage when it comes to social media marketing, and experts are raving about the benefits that it can have for brands and companies. But does this advantage also apply to real estate agents who are trying to promote their listings? The answer is yes! Let’s take a look at the top 3 reasons that Realtors should use video when promoting their listings on social media.
Marketing your listing on social media can be incredibly beneficial. However, the world of Facebook and Instagram can be a little tricky to navigate. You may find yourself asking, “what products should I use to promote my listing on social media” or even “how do I use social media to market my listing?” If these thoughts have crossed your mind, then you are not alone! To help you and your fellow Realtors, we’ve put together a list of the top three real estate photography products that will make your listing look like a million bucks when you promote it on Facebook and Instagram.
