With the demand for virtual viewings on the rise, you may be interested in using a 3D product to show your listing to potential buyers. IMOTO offers two 3D products: the 3D Showcase and the 360 Video Walkthrough. Both options are great for buyers who are looking for an interactive, yet virtual, viewing experience, but they have a few key differences.
To learn more about our 3D products, click here!
You’re looking at real estate photography products to help you promote your listing and you find two options - twilight photography and virtual twilight photography. Both forms of twilight photography are incredibly effective at increasing online listing views, as the darker listing photo draws the viewer’s eye when they are looking at a page with competitive listings that only feature daytime photos. As all Realtors know, more online views lead to more showings, less days on markets, and high sale prices - so both forms of twilight photography yield a return on investment.
IMOTO surveyed 248 real estate photography users about their usage of professional real estate photography. The study asked respondents for their opinions on 4 topics:
Are you currently using Instagram to your advantage? Instagram is a great social media platform for Realtors and Brokers, as it is a great way to showcase your listings through photography and other visual marketing content. Check out the tips below to take your Instagram marketing to the next level.
With the New Year approaching, we will soon leave behind the real estate trends of 2018, and look ahead to the new and exciting styles of 2019. Realtors can say goodbye to carpet flooring, avocado colored appliances, and bold colors, while welcoming trends that are predicted to be driven by the increase in millennial home buyers. From a contradicting mix of rustic, modern and boho designs, along with a boost in sustainable materials and smart-home technology, millenials will be integral in shaping the defining trends of 2019.
When it comes to engaging with your community and clients, social media is critical. However, it can be difficult for Realtors to navigate the ever-changing world of digital marketing - especially while trying to balance the day to day duties of your real estate career. To help keep you in the know, we've put together a list of the top 4 social media trends of the year. By following these 4 recommendations, you're sure to stay relevant to your community and clients!
1. Try video products
Digital Video is increasing in popularity and becoming the new preferred advertising medium. With the convenience and ease of technology, our attention spans are shorter than ever. Research shows that compared to photo ads, video ads generate more engagement, views and shares - when they provide compelling and interesting content to the correct audience. Agents can utilize real estate video products or create their own video ads to promote their listings. Trending video products include traditional videos, drone videos, video walkthroughs, and slideshow videos.
Video is all the rage when it comes to social media marketing, and experts are raving about the benefits that it can have for brands and companies. But does this advantage also apply to real estate agents who are trying to promote their listings? The answer is yes! Let’s take a look at the top 3 reasons that Realtors should use video when promoting their listings on social media.
