IMOTO Blog

3D Showcase vs. 360 Video Walkthrough

May 14, 2020 2:00:00 PM / by IMOTO photo posted in Marketing, Social Media, Video, Realtors, infographic

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Get the details on IMOTO's 3D products

With the demand for virtual viewings on the rise, you may be interested in using a 3D product to show your listing to potential buyers. IMOTO offers two 3D products: the 3D Showcase and the 360 Video Walkthrough. Both options are great for buyers who are looking for an interactive, yet virtual, viewing experience, but they have a few key differences.

To learn more about our 3D products, click here

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Go Virtual with IMOTO Videos!

May 4, 2020 9:49:59 AM / by IMOTO photo posted in Marketing, Video, Real Estate Trends, Tips & Tricks, infographic

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Are your Listings "Virtual-Friendly?"

IMOTO is here to help you turn your open house, into a completely virtual experience. Our video products are designed to help you get potential buyers "in-the-door" without stepping a foot inside.

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Why Floor Plans Are Beneficial to your Real Estate Marketing Plan

Feb 14, 2020 12:00:00 PM / by IMOTO photo posted in Marketing, Social Media, Realtors, Real Estate Trends, Floor Plans

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2020 Real Estate Photography Trends

Jan 15, 2020 12:00:00 PM / by IMOTO photo posted in Marketing, Social Media, Real Estate Trends, Tips & Tricks

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High quality photography is now seen as a necessity for real estate professionals these days, but what else can we include in our marketing to maximize our reach? IMOTO has compiled the top rising real estate photography trends of 2020 and unsurprisingly, social media marketing is going to be huge for Realtors' success. Check out these 4 tips to use in your marketing: 

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IMOTO Study Produces Stats on Real Estate Photography Usage

Sep 15, 2019 12:00:00 PM / by IMOTO photo posted in Marketing, Realtors, Tips & Tricks, infographic, Statistics

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IMOTO surveyed 248 real estate photography users about their usage of professional real estate photography. The study asked respondents for their opinions on 4 topics:

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How Realtors Can Amp Their Instagram Marketing

Aug 6, 2019 9:15:25 AM / by IMOTO photo posted in Marketing, Social Media, Realtors, Real Estate Trends, Tips & Tricks

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Are you currently using Instagram to your advantage? Instagram is a great social media platform for Realtors and Brokers, as it is a great way to showcase your listings through photography and other visual marketing content. Check out the tips below to take your Instagram marketing to the next level. 

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Infographic: Is Drone Photography Right For You?

Jul 15, 2019 3:34:00 PM / by IMOTO photo posted in Marketing, Drone, Realtors, Tips & Tricks, infographic

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7 Drone Tips for Savvy Realtors

Jun 24, 2019 11:05:13 AM / by IMOTO photo posted in Marketing, Drone, Video, Tips & Tricks

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1. Only use a registered drone photographer. In order to fly a drone for commercial purposes, the drone operators must be licensed via the FAA. Under Part 107 guidelines, the drone operator must pass a Knowledge Test in order to receive their “Remote Pilot Certificate.” How come? It is illegal to knowingly hire someone who does not have the certificate…and while unlikely, the penalty can be severe (financial and jail time). Another risk is that you may be held liable for the drone operator even you do not fly the drone yourself. To avoid these risks, and to stay on the right side of the law, always use a registered drone pilot. Plus, they are typically more professional, produce higher quality products, understand safety, and are more likely to be insured.

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Navigating the World of the Millennial Buyer

May 30, 2019 10:44:11 AM / by IMOTO photo posted in Marketing, Real Estate Trends, Millennials

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Millennials, defined as young professionals between the ages of 18 - 35 years old, are expected to make up half the workforce by 2020 and are known as the most highly educated and diverse generation (44% accounting minority).  They are known for their increased use and familiarity with technology and are also concerned with social issues. Millennials tend to be hard working and strive to find work-life balance. Millennials now make up the largest group of home buyers in the United States and are shaping the path for the future of real estate. To satisfy the demand of millennial buyers, Realtors should be aware of the ongoing trends led by this generation.

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Top 4 Social Media Trends that Realtors Need to Embrace

May 29, 2019 11:34:23 AM / by IMOTO photo posted in Marketing, Social Media, Video, Realtors

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When it comes to engaging with your community and clients, social media is critical. However, it can be difficult for Realtors to navigate the ever-changing world of digital marketing - especially while trying to balance the day to day duties of your real estate career. To help keep you in the know, we've put together a list of the top 4 social media trends of the year. By following these 4 recommendations, you're sure to stay relevant to your community and clients! 

1. Try video products

Digital Video is increasing in popularity and becoming the new preferred advertising medium. With the convenience and ease of technology, our attention spans are shorter than ever. Research shows that compared to photo ads, video ads generate more engagement, views and shares - when they provide compelling and interesting content to the correct audience. Agents can utilize real estate video products or create their own video ads to promote their listings. Trending video products include traditional videos, drone videos, video walkthroughs, and slideshow videos.

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