IMOTO Blog

Go Virtual with IMOTO Videos!

May 4, 2020 9:49:59 AM / by IMOTO photo posted in Marketing, Video, Real Estate Trends, Tips & Tricks, infographic

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Are your Listings "Virtual-Friendly?"

IMOTO is here to help you turn your open house, into a completely virtual experience. Our video products are designed to help you get potential buyers "in-the-door" without stepping a foot inside.

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Why Floor Plans Are Beneficial to your Real Estate Marketing Plan

Feb 14, 2020 12:00:00 PM / by IMOTO photo posted in Marketing, Social Media, Realtors, Real Estate Trends, Floor Plans

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2020 Real Estate Photography Trends

Jan 15, 2020 12:00:00 PM / by IMOTO photo posted in Marketing, Social Media, Real Estate Trends, Tips & Tricks

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High quality photography is now seen as a necessity for real estate professionals these days, but what else can we include in our marketing to maximize our reach? IMOTO has compiled the top rising real estate photography trends of 2020 and unsurprisingly, social media marketing is going to be huge for Realtors' success. Check out these 4 tips to use in your marketing: 

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Twilight vs. Virtual Twilight: Which is The Best Option For Your Listing?

Oct 9, 2019 1:24:00 PM / by IMOTO photo posted in Twilight, Realtors, Real Estate Trends, Virtual Twilight

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You’re looking at real estate photography products to help you promote your listing and you find two options - twilight photography and virtual twilight photography. Both forms of twilight photography are incredibly effective at increasing online listing views, as the darker listing photo draws the viewer’s eye when they are looking at a page with competitive listings that only feature daytime photos. As all Realtors know, more online views lead to more showings, less days on markets, and high sale prices - so both forms of twilight photography yield a return on investment.

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How Realtors Can Amp Their Instagram Marketing

Aug 6, 2019 9:15:25 AM / by IMOTO photo posted in Marketing, Social Media, Realtors, Real Estate Trends, Tips & Tricks

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Are you currently using Instagram to your advantage? Instagram is a great social media platform for Realtors and Brokers, as it is a great way to showcase your listings through photography and other visual marketing content. Check out the tips below to take your Instagram marketing to the next level. 

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Navigating the World of the Millennial Buyer

May 30, 2019 10:44:11 AM / by IMOTO photo posted in Marketing, Real Estate Trends, Millennials

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Millennials, defined as young professionals between the ages of 18 - 35 years old, are expected to make up half the workforce by 2020 and are known as the most highly educated and diverse generation (44% accounting minority).  They are known for their increased use and familiarity with technology and are also concerned with social issues. Millennials tend to be hard working and strive to find work-life balance. Millennials now make up the largest group of home buyers in the United States and are shaping the path for the future of real estate. To satisfy the demand of millennial buyers, Realtors should be aware of the ongoing trends led by this generation.

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Stay Relevant with Real Estate Style Trends

May 30, 2019 10:43:40 AM / by IMOTO photo posted in Realtors, Real Estate Trends, Millennials

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With the New Year approaching, we will soon leave behind the real estate trends of 2018, and look ahead to the new and exciting styles of 2019. Realtors can say goodbye to carpet flooring, avocado colored appliances, and bold colors, while welcoming trends that are predicted to be driven by the increase in millennial home buyers. From a contradicting mix of rustic, modern and boho designs, along with a boost in sustainable materials and smart-home technology, millenials will be integral in shaping the defining trends of 2019.

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