Are your Listings "Virtual-Friendly?"
IMOTO is here to help you turn your open house, into a completely virtual experience. Our video products are designed to help you get potential buyers "in-the-door" without stepping a foot inside.
High quality photography is now seen as a necessity for real estate professionals these days, but what else can we include in our marketing to maximize our reach? IMOTO has compiled the top rising real estate photography trends of 2020 and unsurprisingly, social media marketing is going to be huge for Realtors' success. Check out these 4 tips to use in your marketing:
IMOTO surveyed 248 real estate photography users about their usage of professional real estate photography. The study asked respondents for their opinions on 4 topics:
Are you currently using Instagram to your advantage? Instagram is a great social media platform for Realtors and Brokers, as it is a great way to showcase your listings through photography and other visual marketing content. Check out the tips below to take your Instagram marketing to the next level.
1. Only use a registered drone photographer. In order to fly a drone for commercial purposes, the drone operators must be licensed via the FAA. Under Part 107 guidelines, the drone operator must pass a Knowledge Test in order to receive their “Remote Pilot Certificate.” How come? It is illegal to knowingly hire someone who does not have the certificate…and while unlikely, the penalty can be severe (financial and jail time). Another risk is that you may be held liable for the drone operator even you do not fly the drone yourself. To avoid these risks, and to stay on the right side of the law, always use a registered drone pilot. Plus, they are typically more professional, produce higher quality products, understand safety, and are more likely to be insured.
