With the demand for virtual viewings on the rise, you may be interested in using a 3D product to show your listing to potential buyers. IMOTO offers two 3D products: the 3D Showcase and the 360 Video Walkthrough. Both options are great for buyers who are looking for an interactive, yet virtual, viewing experience, but they have a few key differences.
To learn more about our 3D products, click here!
IMOTO is here to help you turn your open house, into a completely virtual experience. Our video products are designed to help you get potential buyers "in-the-door" without stepping a foot inside.
High quality photography is now seen as a necessity for real estate professionals these days, but what else can we include in our marketing to maximize our reach? IMOTO has compiled the top rising real estate photography trends of 2020 and unsurprisingly, social media marketing is going to be huge for Realtors' success. Check out these 4 tips to use in your marketing:
You’re looking at real estate photography products to help you promote your listing and you find two options - twilight photography and virtual twilight photography. Both forms of twilight photography are incredibly effective at increasing online listing views, as the darker listing photo draws the viewer’s eye when they are looking at a page with competitive listings that only feature daytime photos. As all Realtors know, more online views lead to more showings, less days on markets, and high sale prices - so both forms of twilight photography yield a return on investment.
IMOTO surveyed 248 real estate photography users about their usage of professional real estate photography. The study asked respondents for their opinions on 4 topics:
Are you currently using Instagram to your advantage? Instagram is a great social media platform for Realtors and Brokers, as it is a great way to showcase your listings through photography and other visual marketing content. Check out the tips below to take your Instagram marketing to the next level.
1. Only use a registered drone photographer. In order to fly a drone for commercial purposes, the drone operators must be licensed via the FAA. Under Part 107 guidelines, the drone operator must pass a Knowledge Test in order to receive their “Remote Pilot Certificate.” How come? It is illegal to knowingly hire someone who does not have the certificate…and while unlikely, the penalty can be severe (financial and jail time). Another risk is that you may be held liable for the drone operator even you do not fly the drone yourself. To avoid these risks, and to stay on the right side of the law, always use a registered drone pilot. Plus, they are typically more professional, produce higher quality products, understand safety, and are more likely to be insured.
Millennials, defined as young professionals between the ages of 18 - 35 years old, are expected to make up half the workforce by 2020 and are known as the most highly educated and diverse generation (44% accounting minority). They are known for their increased use and familiarity with technology and are also concerned with social issues. Millennials tend to be hard working and strive to find work-life balance. Millennials now make up the largest group of home buyers in the United States and are shaping the path for the future of real estate. To satisfy the demand of millennial buyers, Realtors should be aware of the ongoing trends led by this generation.
