Millennials, defined as young professionals between the ages of 18 - 35 years old, are expected to make up half the workforce by 2020 and are known as the most highly educated and diverse generation (44% accounting minority). They are known for their increased use and familiarity with technology and are also concerned with social issues. Millennials tend to be hard working and strive to find work-life balance. Millennials now make up the largest group of home buyers in the United States and are shaping the path for the future of real estate. To satisfy the demand of millennial buyers, Realtors should be aware of the ongoing trends led by this generation.
When it comes to engaging with your community and clients, social media is critical. However, it can be difficult for Realtors to navigate the ever-changing world of digital marketing - especially while trying to balance the day to day duties of your real estate career. To help keep you in the know, we've put together a list of the top 4 social media trends of the year. By following these 4 recommendations, you're sure to stay relevant to your community and clients!
1. Try video products
Digital Video is increasing in popularity and becoming the new preferred advertising medium. With the convenience and ease of technology, our attention spans are shorter than ever. Research shows that compared to photo ads, video ads generate more engagement, views and shares - when they provide compelling and interesting content to the correct audience. Agents can utilize real estate video products or create their own video ads to promote their listings. Trending video products include traditional videos, drone videos, video walkthroughs, and slideshow videos.
Video is all the rage when it comes to social media marketing, and experts are raving about the benefits that it can have for brands and companies. But does this advantage also apply to real estate agents who are trying to promote their listings? The answer is yes! Let’s take a look at the top 3 reasons that Realtors should use video when promoting their listings on social media.
Marketing your listing on social media can be incredibly beneficial. However, the world of Facebook and Instagram can be a little tricky to navigate. You may find yourself asking, “what products should I use to promote my listing on social media” or even “how do I use social media to market my listing?” If these thoughts have crossed your mind, then you are not alone! To help you and your fellow Realtors, we’ve put together a list of the top three real estate photography products that will make your listing look like a million bucks when you promote it on Facebook and Instagram.