The Rise of Virtual Staging
After a year of social distancing, Virtual Staging became a very popular product to use in 2020 and it is here to stay. People are searching listings online more than ever. While digital is popular these days, it's also important to utilize virtual staging for the time aspect. It takes weeks to stage a house and only a few days to receive virtual staging photos. The sooner you receive your photos and list your listing, the better off you will be in selling the listing ASAP!
Virtual Staging vs. Traditional Staging
Virtual staging is taking the lead over traditional staging and for good reasons. Virtual staging is more cost effective than traditional staging. Traditional staging can cost on average $2,000 per month (for a 2,000 sqft home), whereas virtual staging only runs $75 per photo. Additionally, virtual staging is a simple a one-time fee, while traditional staging will be subject to reoccurring monthly fees. Virtual staging allows creative freedom and is a convenient, time efficient solution. After all, time is valuable in real estate business and the sooner you list your home, the faster the home will sell.
So what are the best rooms to stage?
The 2019 Profile of Home Staging report conducted by the National Association of REALTORS® states the rooms to stage ranked by importance are:
#1. Living Room (47% voted)
#2. Master Bedroom (42% voted)
#3. Kitchen (35% voted)
The Living Room, Master Bedroom and Kitchen are key components to your listing and home value. The least important rooms to stage were the children's bedroom, guest bedroom and bathroom.
Virtual Staging Style Tips
Now that you know which are the most important rooms to stage, let's get onto the fun styling tips!
There are so many different styles and trends out there. When it comes to Virtual Staging, it is best to stick to styles that fit your audience or the majority of people who will come to you to sell their listings. Some styles that are more personable like bohemian or boho chic are great for your house, but not for your clients. Going with styles like traditional, modern and contemporary are safe and effective for your virtual staging. Unsure which style fits your listing and audience? Check out this article to learn more about the in depth features of each style. You can also check out our library of styles here!
Using your Virtual Staging Online
Here are top tips for posting your virtual staging online:
#1. Always post before and afters!
Show off your listing's virtual staging transformation with before and after photos. This will give clients an idea of what the space can look like furnished and help them see themselves realistically living there.
#2. Utilize Virtual Staging for your listings with vacant main rooms like the living room.
People make a judgement on if they like the home or not within the 7 - 10 seconds of viewing the photos. Make it count! Utilize IMOTO's Virtual Staging for your 3 top rooms - the living room, master bedroom and kitchen.
#3. Post to your Instagram Stories.
Instagram Stories are very popular and should be utilized in your social media marketing! Post your stunning virtual staging photos and include a fun poll or hashtag.
To order Virtual Staging with IMOTO, click here!